With many companies deciding to make environmentally conscious ways of doing business, huge changes that affect the regular function of doing things are underway. who's to say what should get a makeover and what should not? I am all for a building becoming a solar-powered Cave of Wonders, cars turning into hybrid "Megatron" monsters, and people tracking their carbon footprints. I do believe that we humans are here on this planet for a reason, therefore we must take great care of the habitat being dwelled in. But are some new eco-savvy ways of doing things the best solution for our customers? Mainly, I am examining the switch from the hardcopy newsletter to the online "e-newsletter".
Sure, the online newsletter seems like a great, efficient way of saving trees and allowing the same information to be spread through a different channel. All employees still receive the newsletter, it's just now in a different format. With an e-newsletter, paper isn't wasted, it is accessible and savable on the computer, and people can print different stories, photos and features that they are interested in. Overall, I agree that it is an easy, cost-effecient way to inform your organization or company.
It is arguably obvious that once you lose the hardcopy newsletter, you lose a little bit of nostalgic formality that has been found within an organization for years. It is proven that one reads a computer screen differently than a printed page full of information. With a hardcopy newsletter, one can enjoy the benefits of becoming educated on all areas of the company, and not just zone in on the specific articles they find interesting. A hardcopy newsletter can be felt, touched, rolled up, and brought along on breaks or on-site jobs. A company that specifically works in home repair, like a plumbing company, must have a way to communicate with repairmen who never look at a computer screen. By keeping a newsletter in print, the company is able to give it to the repairmen, and they are able to take it with them as they drive. Another positive aspect is uniting the company with a sense of community by connecting them to one another as they read about their company on paper. Plus, an inbox for an email account gets bombarded with all kinds of spam, online documents, and corporate emails; it's appropriate to give eyes a break from a computer screen.
All in all, I feel that keeping a hardcopy newsletter is something that is more valuable in the end. Many coworkers look forward to the day that they can sit back, prop their feet up, and read about the daily happenings within their company that doesn't directly involve them. I say it is a priceless road of communication that should not be tampered with.
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