Welcome to Saxon Woods, a self-proclaimed oasis from the cookie-cutter suburban standard found in McKinney, Texas. The towering stone walls of the complex scream pomp, power and prestige to those who happen to step on their cobbled driveway.
If only their newsletter mirrored that type of perfection. Saxon Woods has a plethora of various tenants ranging from teenagers fresh out of high school to senior citizens reluctant to check into a retirement home. The newsletter attempts to target the entire spectrum, but hardly does a job worth blinking at. As far as white space is concerned, Saxon Woods believes that fun, cartoon clip art should inhabit the area created for absence of activity. The only alignment visible is the infamous center-alignment. Saxon Woods does a royal job of butchering a seemingly harmless alignment. Without a congruent sense of flush-left or flush-right, the entire newsletter is bound to be kindling for the next fire in the family fireplace. There is one sign of cohesiveness and uniformity: the 70's-inspired flowers framing the staff list. To save the overall direction of the newsletter, more repetition could be the saving grace, alas there is hardly any to be found. There is no contrast in this document. The pages are a white blur of confusion and monotony; the main title of the document desires to remain silent.
Overall, the document has no uniformity that ties the piece together. An array of fonts and monochromatic pictures don't give the design a focused appearance. If I were to arrange the newsletter to my liking, I would keep the basic content of the newsletter, but create a sense of professionalism by giving the newsletter contrast, changing the alignment, and adding subtle repetition. This document screams for a direct theme and message, and in return, your audience will appreciate the textual sanity.
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