Print Design Critique #4: Teleflora Floral Guide brochure

The audience intended for this brochure are newly-engaged women planning a wedding, wedding planners, and event coordinators.  The design rules are applied very nicely in this brochure.  There are a lot of colorful pictures of the floral arrangements that they offer and it shows a great variety of color throughout the piece.  Teleflora does a great job aligning all of the fonts flush-left.  The first page of the brochure is center-aligned but it creates the right amount of contrast against the other pages.  They do a great job with proximity.  The front page is of a white bouquet and is not too busy.  It allows your eye to see the wording clearly, yet gives you an idea of what the brochure is all about.  The repetition is the Teleflora logo and the fonts used in the brochure.  Contrast is used nicely; there are hard lines throughout the pages and plenty of white space that the text is on.  The font is just the right size - not too small and not too overwhelmingly big.  It does look like a unified document because of the alignment, fonts, pictures, and repetitive use of fonts.  Personally, I like the design.  It is peaceful on the eyes and make me want to open it and see what other floral arrangements Teleflora offers.