Tuesday, November 10, 2009
Dad's Logo!
Dad,Here is a quick snippet of a possible logo? I'm still getting used to InDesign and Photoshop.
I love you!
Emily
Tuesday, October 6, 2009
Monday, September 21, 2009
Print Design Critique #4: Teleflora Floral Guide brochure
The audience intended for this brochure are newly-engaged women planning a wedding, wedding planners, and event coordinators. The design rules are applied very nicely in this brochure. There are a lot of colorful pictures of the floral arrangements that they offer and it shows a great variety of color throughout the piece. Teleflora does a great job aligning all of the fonts flush-left. The first page of the brochure is center-aligned but it creates the right amount of contrast against the other pages. They do a great job with proximity. The front page is of a white bouquet and is not too busy. It allows your eye to see the wording clearly, yet gives you an idea of what the brochure is all about. The repetition is the Teleflora logo and the fonts used in the brochure. Contrast is used nicely; there are hard lines throughout the pages and plenty of white space that the text is on. The font is just the right size - not too small and not too overwhelmingly big. It does look like a unified document because of the alignment, fonts, pictures, and repetitive use of fonts. Personally, I like the design. It is peaceful on the eyes and make me want to open it and see what other floral arrangements Teleflora offers.
Print Design Critique #3: Sprint brochure
The design audience for the Sprint brochure is professionals, businesses, and adults who are looking for the most direct approach. They don't need colorful graphics and fancy fonts for this brochure to appeal to them. Proximity is used very nicely in this brochure. There is white space that brings contrast throughout the wording and the tables. All of the alignment is flush-left, which creates a nice, clean edge throughout the design. It causes your eye to naturally move from line to line, and you don't have to search for the next piece of information. The repetition seen in the brochure are the colors used (black, gray and yellow); there are also two graphs that mirror each other so that you can compare the two very easily. The words "Any mobile anytime" is repeated twice (on the second page and the last page), as well as the Sprint logo. There is nice contrast. Some of the text is worded on a gray text box which makes it stand out. On the front page, There is a lot of great contrast: the large image, a yellow diagonal line along the left side, and a bold horizontal line along the top. The piece is very unified, and the design elements do a great job tying it all together. The design would not make every person stop and stare, but for its audience it fits perfectly. I would not pick it up to read unless I just wanted statistics and to check out comparison among other cellphone service companies. I do not think that I would change anything in this piece. It is unified, professional, stands out, and is very clean.
Saturday, September 19, 2009
Print Design Critique #2: Saxon Woods Newsletter
Welcome to Saxon Woods, a self-proclaimed oasis from the cookie-cutter suburban standard found in McKinney, Texas. The towering stone walls of the complex scream pomp, power and prestige to those who happen to step on their cobbled driveway.
If only their newsletter mirrored that type of perfection. Saxon Woods has a plethora of various tenants ranging from teenagers fresh out of high school to senior citizens reluctant to check into a retirement home. The newsletter attempts to target the entire spectrum, but hardly does a job worth blinking at. As far as white space is concerned, Saxon Woods believes that fun, cartoon clip art should inhabit the area created for absence of activity. The only alignment visible is the infamous center-alignment. Saxon Woods does a royal job of butchering a seemingly harmless alignment. Without a congruent sense of flush-left or flush-right, the entire newsletter is bound to be kindling for the next fire in the family fireplace. There is one sign of cohesiveness and uniformity: the 70's-inspired flowers framing the staff list. To save the overall direction of the newsletter, more repetition could be the saving grace, alas there is hardly any to be found. There is no contrast in this document. The pages are a white blur of confusion and monotony; the main title of the document desires to remain silent.
Overall, the document has no uniformity that ties the piece together. An array of fonts and monochromatic pictures don't give the design a focused appearance. If I were to arrange the newsletter to my liking, I would keep the basic content of the newsletter, but create a sense of professionalism by giving the newsletter contrast, changing the alignment, and adding subtle repetition. This document screams for a direct theme and message, and in return, your audience will appreciate the textual sanity.
If only their newsletter mirrored that type of perfection. Saxon Woods has a plethora of various tenants ranging from teenagers fresh out of high school to senior citizens reluctant to check into a retirement home. The newsletter attempts to target the entire spectrum, but hardly does a job worth blinking at. As far as white space is concerned, Saxon Woods believes that fun, cartoon clip art should inhabit the area created for absence of activity. The only alignment visible is the infamous center-alignment. Saxon Woods does a royal job of butchering a seemingly harmless alignment. Without a congruent sense of flush-left or flush-right, the entire newsletter is bound to be kindling for the next fire in the family fireplace. There is one sign of cohesiveness and uniformity: the 70's-inspired flowers framing the staff list. To save the overall direction of the newsletter, more repetition could be the saving grace, alas there is hardly any to be found. There is no contrast in this document. The pages are a white blur of confusion and monotony; the main title of the document desires to remain silent.
Overall, the document has no uniformity that ties the piece together. An array of fonts and monochromatic pictures don't give the design a focused appearance. If I were to arrange the newsletter to my liking, I would keep the basic content of the newsletter, but create a sense of professionalism by giving the newsletter contrast, changing the alignment, and adding subtle repetition. This document screams for a direct theme and message, and in return, your audience will appreciate the textual sanity.
Thursday, September 17, 2009
Print Design Critique #1: Place to Be Newsletter
As I walked into the musty, wood-stained office of Place to Be, my eyes scanned the scene, looking for something, anything that would be seen hanging from the door posts of the tenants for this month. There, in all its glory, sat the bright orange newsletter glowing brilliantly against the mahogany desk that cradled the paper. Gingerly, I picked it up, surveyed the room and quickly made my great escape through the towering door frame that was much too grand for any leasing office. The targeted audience for this particular newsletter was a younger adult, primarily a college student. Proximity is used in this piece, but not very efficiently. There are multiple boxed texts are spaced without rhyme or reason. The various pictures were strewn on the page like a lazy afterthought that was supposed to add pizzazz, but only cluttered the page. There is no clear alignment seen to the naked eye, or any eye for that matter. The main title, "September SPECIALS", was center-aligned (naturally), as well as every piece of text within the individual text boxes. This document could use some sort of uniform alignment that made it appear more organized and thought-out. The design incorporates some tacky repetition. There are black stars found on the document in various places and the text is boxed in repeatedly. The additional graphics used in the piece are a bit too much, causing your mind to spin and your eyes to cross. In regards to contrast, there are no particular texts or symbols that cause your eye to focus in one thing. The document is so busy that the reader doesn't get a clear picture of what the message is. The design elements help unify the document, but do not do it in a prestigious, classy way by any means. How is a annoyingly big smiley face pointing to "Big Sale!" supposed to encourage you to rent from Place to Be? The title words, "September SPECIALS" do not encourage you to take a second glance and you quickly lose interest. The use of the repetitive stars do allow the reader to gather that the document is unified, yet crafted by an 8-year-old. I argue that a simple sample of clip art does not justify all that was clearly missing or poorly constructed. Ever heard of Microsoft Word vomit? Other than the color of paper it was printed on, I would not have cast a second glance at this newsletter, and will refuse to do so in the future.
Wednesday, September 16, 2009
Wednesday, September 9, 2009
Monday, May 18, 2009
The city that never sleeps
Hello all --
I am currently writing at my sister's disheveled dorm, on the 12th floor of Alumni Hall. We are currently in the grievous process of moving all of her belongings from 27th street to 30th street. Sure, three blocks sounds like NOTHIN', but when you're carrying a total of 40-50 lbs. per trip, it is quite tiring.
I arrived here around 7pm Saturday night. That night, we went to an adorable Italiano restaurante called Gusto, in Greenwich Village, and then made our way to a French cafe with an ADORABLE garden out back for some Banana Flambe paired with a cup of coffee. One of my favorite things about this city is the food. Every delicious cuisine is available to you at any location, any time.
Sunday morning we went to Abyssinian Baptist Church in Harlem with Jenny's Menswear crew. There was a group of around 10 of us, and we all went with one of the professors, Professor Pascall. Sweet, sweet lady of around 55. She had a wonderful Spanish accent and was so kind. After the service, we went to an amazing restaurant, buffet style! Soul food was on the menu. The owner of the restaurant greeted each one of us individually, and actually asked if I was Britney Spears. Me!? Britney!? No thank you.
Afterwards, we took a subway to the piers and walked. Beautiful, yet dreary due to the misty weather. We returned to Jenny's dorm and I took a three and a half hour nap. WHAT!? I was exhausted from travelling/lack of sleep. I felt really rested afterwards. Heck, I'm on vacation -- I will nap as I please! Later that evening, I returned to meet Jenny at her apartment on 30th, and Marcus came over for a Chess match. After he killed me, we walked to McDonalds for a midnight snack. Their parfaits are super good -- especially at night!
Today, I awoke to a musical beat sounding from the neighboring wall. Good morning from New York! Me and Jenny went to breakfast around 10:30, and then proceeded on to F.I.T. for her last presentation of the semester. I was able to go to the classroom with her and got to sit back and watch as different classmates stood in front of the room and explain their design, the inspiration, why they chose the fabrics, and the functionality, etc. I felt as if I had turned on the TV and Bravo's Project Runway was on. It was fascinating. To think that this is my sister's life blows my mind. She was selected to present and she did a wonderful job. She tailored an incredible black blazer, and did an amazing job on it. Don't let her tell you otherwise.
For today, we are focusing on moving everything out, and eventually grabbing some New York pizza!
Tomorrow we fly out for London at 6pm, so if you're reading this, pray that me and Jenny will be safe during our travels! It is somewhat intimidating, but I am not in the least bit scared. The Lord is good and is watching over me and my sister -- why should I be afraid?
In His name,
emily
I am currently writing at my sister's disheveled dorm, on the 12th floor of Alumni Hall. We are currently in the grievous process of moving all of her belongings from 27th street to 30th street. Sure, three blocks sounds like NOTHIN', but when you're carrying a total of 40-50 lbs. per trip, it is quite tiring.
I arrived here around 7pm Saturday night. That night, we went to an adorable Italiano restaurante called Gusto, in Greenwich Village, and then made our way to a French cafe with an ADORABLE garden out back for some Banana Flambe paired with a cup of coffee. One of my favorite things about this city is the food. Every delicious cuisine is available to you at any location, any time.
Sunday morning we went to Abyssinian Baptist Church in Harlem with Jenny's Menswear crew. There was a group of around 10 of us, and we all went with one of the professors, Professor Pascall. Sweet, sweet lady of around 55. She had a wonderful Spanish accent and was so kind. After the service, we went to an amazing restaurant, buffet style! Soul food was on the menu. The owner of the restaurant greeted each one of us individually, and actually asked if I was Britney Spears. Me!? Britney!? No thank you.
Afterwards, we took a subway to the piers and walked. Beautiful, yet dreary due to the misty weather. We returned to Jenny's dorm and I took a three and a half hour nap. WHAT!? I was exhausted from travelling/lack of sleep. I felt really rested afterwards. Heck, I'm on vacation -- I will nap as I please! Later that evening, I returned to meet Jenny at her apartment on 30th, and Marcus came over for a Chess match. After he killed me, we walked to McDonalds for a midnight snack. Their parfaits are super good -- especially at night!
Today, I awoke to a musical beat sounding from the neighboring wall. Good morning from New York! Me and Jenny went to breakfast around 10:30, and then proceeded on to F.I.T. for her last presentation of the semester. I was able to go to the classroom with her and got to sit back and watch as different classmates stood in front of the room and explain their design, the inspiration, why they chose the fabrics, and the functionality, etc. I felt as if I had turned on the TV and Bravo's Project Runway was on. It was fascinating. To think that this is my sister's life blows my mind. She was selected to present and she did a wonderful job. She tailored an incredible black blazer, and did an amazing job on it. Don't let her tell you otherwise.
For today, we are focusing on moving everything out, and eventually grabbing some New York pizza!
Tomorrow we fly out for London at 6pm, so if you're reading this, pray that me and Jenny will be safe during our travels! It is somewhat intimidating, but I am not in the least bit scared. The Lord is good and is watching over me and my sister -- why should I be afraid?
In His name,
emily
Thursday, May 14, 2009
Preparations
In less than 48 hours, I will be on an airplane headed for New York City. Five days from now, I will be in London, England.
Overwhelmed is what I feel. I have no idea what to expect and very little hopes for this trip, fully knowing that it will meet my every desire while hopping from country to country.
These are my travels.
Keep up with my adventures so that I won't have to e-mail everyone regularly. The internet should be vastly utilized, as seen today.
My next post will contain details about NYC!
I will leave you with this...
Romans 8:1-11
There is therefore now no condemnation for those who are in Christ Jesus. [1] 2 For the law of the Spirit of life has set you [2] free in Christ Jesus from the law of sin and death. 3 For God has done what the law, weakened by the flesh, could not do. By sending his own Son in the likeness of sinful flesh and for sin, [3] he condemned sin in the flesh, 4 in order that the righteous requirement of the law might be fulfilled in us, who walk not according to the flesh but according to the Spirit. 5 For those who live according to the flesh set their minds on the things of the flesh, but those who live according to the Spirit set their minds on the things of the Spirit. 6 For to set the mind on the flesh is death, but to set the mind on the Spirit is life and peace. 7 For the mind that is set on the flesh is hostile to God, for it does not submit to God's law; indeed, it cannot. 8 Those who are in the flesh cannot please God.
Overwhelmed is what I feel. I have no idea what to expect and very little hopes for this trip, fully knowing that it will meet my every desire while hopping from country to country.
These are my travels.
Keep up with my adventures so that I won't have to e-mail everyone regularly. The internet should be vastly utilized, as seen today.
My next post will contain details about NYC!
I will leave you with this...
Romans 8:1-11
There is therefore now no condemnation for those who are in Christ Jesus. [1] 2 For the law of the Spirit of life has set you [2] free in Christ Jesus from the law of sin and death. 3 For God has done what the law, weakened by the flesh, could not do. By sending his own Son in the likeness of sinful flesh and for sin, [3] he condemned sin in the flesh, 4 in order that the righteous requirement of the law might be fulfilled in us, who walk not according to the flesh but according to the Spirit. 5 For those who live according to the flesh set their minds on the things of the flesh, but those who live according to the Spirit set their minds on the things of the Spirit. 6 For to set the mind on the flesh is death, but to set the mind on the Spirit is life and peace. 7 For the mind that is set on the flesh is hostile to God, for it does not submit to God's law; indeed, it cannot. 8 Those who are in the flesh cannot please God.
9 You, however, are not in the flesh but in the Spirit, if in fact the Spirit of God dwells in you. Anyone who does not have the Spirit of Christ does not belong to him. 10 But if Christ is in you, although the body is dead because of sin, the Spirit is life because of righteousness. 11 If the Spirit of him who raised Jesus from the dead dwells in you, he who raised Christ Jesus from the dead will also give life to your mortal bodies through his Spirit who dwells in you.
-emily
Monday, September 29, 2008
Officially worst blogger ever.
It's true. I am a terrible blogger. I wish that I could make up for my lack of dedication towards this particular blog, but I cannot make up for lost time. Therefore, I will press on and continue writing as if I have not skipped a beat!
Today is September 29. Can you believe it? In around two months it will be Thanksgiving! The first half to my junior year of college is slowly coming towards the end. My, how life flies! This semester has been a whirlwind of change -- good change. I have a new job at the Apple store, I am in two book clubs that deal with deeper spiritual issues (fantastic), and I really enjoy all of my classes. Yes, things are looking up for the girl who has never taken pride in academics. :)
How shall I make up for lost time? I'll give you a quick overview of this summer: counseled at two camps (in Nebraska and Colorado), worked a whole lot, visited New York, went to Marble Falls with the family, and got to spend quality time with my friends. Overall, it was a fantastic summer. Now that school is in full force, I feel that I have lost that spontaneous side to me. I no longer can get up and go take a quick roadtrip to Dallas or Ft. Worth for winter wardrobe shopping, I now must consult my planner and make sure that I have everything in order. I am guessing that I should get used to this way of life, it will only become harder as I become older.
Okay, enough with Debbie Downer -- Jesus is working in my life, once again! He never stops, does he? It really is quite incredible. Just when I begin to think "Okay, I think that He is done with me, what else is there for me to possibly learn?", He hits me with a new set of "issues" that I must go to Him for. My pride is the devil, I am sure of this. I am currently reading two books: "Celebration of Discipline" by Richard Foster and "Messy Spirituality" by Mike Yaconelli. "Celebration" is dealing with the spiritual disciplines and taking your walk with Christ to a whole new level; experiencing meditation the way it was intended, fasting for all of the right reasons, and reading His word with a new outlook. Fascinating book, go read it! "Messy" is dealing with grace and the beauty of His love for us, despite our imperfections. This book is really talking to me right now, I believe that Yaconelli grew up dealing with similar struggles that I deal with -- refreshing.
Growing up, I would look at my ambitious little sister and admire her for her goals and her aspirations. I would often wonder "Why can't I become driven like that? I am just as smart as her, right?". I was never quite able to pinpoint why my thinking was different than hers until recently: I do not desire to make very many goals because I don't want to end up letting myself down. This kind of thinking is NOT one that I wish that I had. Since when did I ever think that I was unable to achieve different goals that I had set for myself? Now that I see this reoccurring sin creep into every facet of my life, I must trust in the Lord for my strength, instead of fighting it with my own shallow willpower. Everyone has their burden that they must bear before they shed their earthly bodies, mine shall be that (among many other petty burdens that need not be mentioned).
Life truly is one incredible adventure. A quest that really never ends until you come face to face with the Creator. Thank goodness He has shown His care for us, because without it, we would all be one big mess.
Zechariah 3:1-5
"Then he showed me Joshua, the high priest standing before the angel of the Lord, and Satan standing at His right hand to accuse him. And the Lord said to Satan, "The Lord rebuke you, O Satan! The Lord who has chosen Jerusalem rebuke you! Is not this a brand plucked from the fire?" Now Joshua was standing before the angel, clothed with filthy garments. And the angel said to those who were standing before him, "Remove the filthy garments from him." And to him he said, "Behold I have taken your iniquity away from you, and I will clothe you with pure vestments.""
Today is September 29. Can you believe it? In around two months it will be Thanksgiving! The first half to my junior year of college is slowly coming towards the end. My, how life flies! This semester has been a whirlwind of change -- good change. I have a new job at the Apple store, I am in two book clubs that deal with deeper spiritual issues (fantastic), and I really enjoy all of my classes. Yes, things are looking up for the girl who has never taken pride in academics. :)
How shall I make up for lost time? I'll give you a quick overview of this summer: counseled at two camps (in Nebraska and Colorado), worked a whole lot, visited New York, went to Marble Falls with the family, and got to spend quality time with my friends. Overall, it was a fantastic summer. Now that school is in full force, I feel that I have lost that spontaneous side to me. I no longer can get up and go take a quick roadtrip to Dallas or Ft. Worth for winter wardrobe shopping, I now must consult my planner and make sure that I have everything in order. I am guessing that I should get used to this way of life, it will only become harder as I become older.
Okay, enough with Debbie Downer -- Jesus is working in my life, once again! He never stops, does he? It really is quite incredible. Just when I begin to think "Okay, I think that He is done with me, what else is there for me to possibly learn?", He hits me with a new set of "issues" that I must go to Him for. My pride is the devil, I am sure of this. I am currently reading two books: "Celebration of Discipline" by Richard Foster and "Messy Spirituality" by Mike Yaconelli. "Celebration" is dealing with the spiritual disciplines and taking your walk with Christ to a whole new level; experiencing meditation the way it was intended, fasting for all of the right reasons, and reading His word with a new outlook. Fascinating book, go read it! "Messy" is dealing with grace and the beauty of His love for us, despite our imperfections. This book is really talking to me right now, I believe that Yaconelli grew up dealing with similar struggles that I deal with -- refreshing.
Growing up, I would look at my ambitious little sister and admire her for her goals and her aspirations. I would often wonder "Why can't I become driven like that? I am just as smart as her, right?". I was never quite able to pinpoint why my thinking was different than hers until recently: I do not desire to make very many goals because I don't want to end up letting myself down. This kind of thinking is NOT one that I wish that I had. Since when did I ever think that I was unable to achieve different goals that I had set for myself? Now that I see this reoccurring sin creep into every facet of my life, I must trust in the Lord for my strength, instead of fighting it with my own shallow willpower. Everyone has their burden that they must bear before they shed their earthly bodies, mine shall be that (among many other petty burdens that need not be mentioned).
Life truly is one incredible adventure. A quest that really never ends until you come face to face with the Creator. Thank goodness He has shown His care for us, because without it, we would all be one big mess.
Zechariah 3:1-5
"Then he showed me Joshua, the high priest standing before the angel of the Lord, and Satan standing at His right hand to accuse him. And the Lord said to Satan, "The Lord rebuke you, O Satan! The Lord who has chosen Jerusalem rebuke you! Is not this a brand plucked from the fire?" Now Joshua was standing before the angel, clothed with filthy garments. And the angel said to those who were standing before him, "Remove the filthy garments from him." And to him he said, "Behold I have taken your iniquity away from you, and I will clothe you with pure vestments.""
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